Web site owners are to add their site to The Official Shuffle! List™ based on two factors: Category and Updated Content. These classifications do not apply to the Web site as a whole, but to the page of site that will become the shuffled page, or what we will refer to as the Shuffle! Web Page (SWP).

Consider a very large Photography site with an above average level of traffic per day. This Web site would most-likely consist of pages such as: Newest Photos, Popular Photos, Photo of the Day.

The chances of a Shuffler browsing or being interested in the Arts & Photos category in the same sitting as the Popular Media category are slim. They will visit one or the other based on their mood. Or, one day they will just decide to browse content they have never seen before.

This Shuffler will end up at either the Newest Photos, or the Photo of the Day, or may never see either page. This depends on other pages which might come before them in the Shuffle! List. These may end up being pages that have captured the Shuffler's attention to cause them to stop shuffling.

This Shuffler may end up seeing the Popular Photos page. Again, this is based on factors such as (1) how long they are shuffling or (2) if pages come before it which make them stop shuffling.

These types of Shufflers would end up seeing the Newest Photos page, but will never see the other two pages. Why? Because they're not interested in them. All they're looking for is content they've never seen before, and that could be any type of Web site. It works the same for the Daily type of Updated Content. In the scenario above, the Shuffler will end up seeing the Photo of the Day page and will not see the other two pages. Again, this could be the Video of the Day, or a Daily Puzzle, Blog, Cartoon, etc. You never know where you'll end up when shuffling by how often a page gets updated, because it's not based on the site's Category.

Once they try it, we all know that it's all about the first impression, and if your Web page ends up being the first page they Shuffle! to, then you or your company will be the one making that first impression. But beyond that, if their most recent shuffling experience was a positive one, then they'll be back soon enough.

So why did they stop shuffling anyway? Well, you have to remember that when a user stops shuffling, that's a good thing, that means they found something they like. Something grasped their attention and they know that they wouldn't have found that something unless they were using the Shuffle! Navigator.

Internet users have long been surfing the Web, quickly getting all the information they ever wanted at their fingertips, or getting entertained by visiting the Web site of their choice. Well what if they're on the Internet not searching for anything specific, but just want to be entertained?

The Shuffle! List takes them to the places on the Internet that they probably never knew existed. Web sites that offer information or services they were not searching for, but may be interested in. These might end up being Web sites that entertain them in fresh new ways they didn't expect.